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	<title>Tech Centric Marketing</title>
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	<description>Intelligence from the crossroads of technology and marketing</description>
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		<title>Tech Centric Marketing</title>
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		<title>3 Reasons Why the Zappos Hack is Bigger Than They Say</title>
		<link>http://techcentricmktg.wordpress.com/2012/01/16/3-reasons-why-the-zappos-hack-is-bigger-than-they-say/</link>
		<comments>http://techcentricmktg.wordpress.com/2012/01/16/3-reasons-why-the-zappos-hack-is-bigger-than-they-say/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 19:34:42 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Security]]></category>
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		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=212</guid>
		<description><![CDATA[24 million records lost to hackers – wow!  That’s equal to the entire population of New York, Los Angeles, Chicago, and the rest of the top 10 cities in the U.S. combined. Everyone seemed to breathed a big sigh of &#8230; <a href="http://techcentricmktg.wordpress.com/2012/01/16/3-reasons-why-the-zappos-hack-is-bigger-than-they-say/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=212&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Managing PR in a Crisis</title>
		<link>http://techcentricmktg.wordpress.com/2011/11/13/managing-pr-in-a-crisis/</link>
		<comments>http://techcentricmktg.wordpress.com/2011/11/13/managing-pr-in-a-crisis/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 20:08:08 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=200</guid>
		<description><![CDATA[The emergence of instant online news and the broad adoption of social media among the always-connected masses has brought swift and sometimes severe consequences to corporate and individual blunders. Recent PR missteps by Netflix, Bank of America, Penn State, and &#8230; <a href="http://techcentricmktg.wordpress.com/2011/11/13/managing-pr-in-a-crisis/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=200&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<item>
		<title>The Incredible Genius Behind Stupid Advertising</title>
		<link>http://techcentricmktg.wordpress.com/2011/10/31/the-incredible-genius-behind-stupid-advertising/</link>
		<comments>http://techcentricmktg.wordpress.com/2011/10/31/the-incredible-genius-behind-stupid-advertising/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 18:17:29 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=188</guid>
		<description><![CDATA[Some pundits derided presidential candidate Herman Cain following the release of his “Now is the time for action!” campaign video that prominently featured his campaign manager, Mark Block, smoking a cigarette.  Stupid was a popular adjective used to describe the &#8230; <a href="http://techcentricmktg.wordpress.com/2011/10/31/the-incredible-genius-behind-stupid-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=188&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Herman Cain campaign video</media:title>
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		<item>
		<title>Making an Asch of One’s Self – The Psychology of Conformity Marketing</title>
		<link>http://techcentricmktg.wordpress.com/2011/10/20/making-an-asch-of-one%e2%80%99s-self-%e2%80%93-the-psychology-of-conformity-marketing/</link>
		<comments>http://techcentricmktg.wordpress.com/2011/10/20/making-an-asch-of-one%e2%80%99s-self-%e2%80%93-the-psychology-of-conformity-marketing/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 03:36:59 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conformity marketing simon asch experiment]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=158</guid>
		<description><![CDATA[Undeniably, marketers are practitioners of psychology. The most successful manage their organizations in a manner similar to a research psychologist – always testing, observing, and interpreting. Each marketing campaign is a unique psychological experiment with the target audience as test &#8230; <a href="http://techcentricmktg.wordpress.com/2011/10/20/making-an-asch-of-one%e2%80%99s-self-%e2%80%93-the-psychology-of-conformity-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=158&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">asch experiment 01</media:title>
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		<item>
		<title>For Sprint &#8211; The Wages of Service Sin is Brand Death</title>
		<link>http://techcentricmktg.wordpress.com/2011/10/12/for-sprint-the-wages-of-service-sin-is-brand-death/</link>
		<comments>http://techcentricmktg.wordpress.com/2011/10/12/for-sprint-the-wages-of-service-sin-is-brand-death/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 05:05:25 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Sprint branding service]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=147</guid>
		<description><![CDATA[Sprint has been making technology and financial headlines for the past several weeks – not so much because of any bold strategic moves on their part, but simply because Apple has decided to relent and allow the carrier to buy &#8230; <a href="http://techcentricmktg.wordpress.com/2011/10/12/for-sprint-the-wages-of-service-sin-is-brand-death/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=147&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>LinkedIn Gets More Social</title>
		<link>http://techcentricmktg.wordpress.com/2011/10/07/linkedin-gets-more-social/</link>
		<comments>http://techcentricmktg.wordpress.com/2011/10/07/linkedin-gets-more-social/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 05:18:43 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Linkedin Facebook google+ emarketer social networking]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=144</guid>
		<description><![CDATA[If its Follow Company feature was a small step for LinkedIn, then its just-announced Company Status Updates is a giant leap for the leader in business social networking. And the timing couldn’t be better. On the heels of Google+ and &#8230; <a href="http://techcentricmktg.wordpress.com/2011/10/07/linkedin-gets-more-social/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=144&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>HP Disproves Service Matters</title>
		<link>http://techcentricmktg.wordpress.com/2010/03/15/hp-disproves-service-matters/</link>
		<comments>http://techcentricmktg.wordpress.com/2010/03/15/hp-disproves-service-matters/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 04:02:58 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PC World]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Technology's Most and Least Reliable Brands]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=140</guid>
		<description><![CDATA[HP is directly challenging the long-held belief that a leading brand must provide at least minimum levels of service or risk compromising its brand and the strength of its selling position. <a href="http://techcentricmktg.wordpress.com/2010/03/15/hp-disproves-service-matters/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=140&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Up To No Good</title>
		<link>http://techcentricmktg.wordpress.com/2010/02/24/up-to-no-good/</link>
		<comments>http://techcentricmktg.wordpress.com/2010/02/24/up-to-no-good/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 17:28:00 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[promises]]></category>
		<category><![CDATA[the cynical marketer]]></category>
		<category><![CDATA[thecynicalmarketer]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=124</guid>
		<description><![CDATA[Use conversions and revenue as your measurement gauge, and rely less on open rates. High conversion rates are the result of the perfect combination of a compelling promise in the subject line and the fulfillment of that promise. <a href="http://techcentricmktg.wordpress.com/2010/02/24/up-to-no-good/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=124&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Robustiest Dilbert Comic Strip</title>
		<link>http://techcentricmktg.wordpress.com/2010/02/16/robustiest_dilbert/</link>
		<comments>http://techcentricmktg.wordpress.com/2010/02/16/robustiest_dilbert/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 00:01:32 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Subject Lines]]></category>
		<category><![CDATA[Dilbert]]></category>
		<category><![CDATA[gobbledygook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[robustiest]]></category>
		<category><![CDATA[technology marketing]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=114</guid>
		<description><![CDATA[Hopefully, Scott Adam’s subtle and humorous form of persuasion will help purge the term robust from technology marketers' lexicon. Then we can work on killing the practice of using the phrase “disruptive technology” to describe almost anything down to minor product updates. Until that happy day, let’s reserve use of the term robust to places where it is more appropriate, such as coffee or Victoria’s Secret models. <a href="http://techcentricmktg.wordpress.com/2010/02/16/robustiest_dilbert/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=114&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>9 Proven Techniques to Win the Lottery…</title>
		<link>http://techcentricmktg.wordpress.com/2010/01/27/9-proven-techniques-to-win-the-lottery%e2%80%a6/</link>
		<comments>http://techcentricmktg.wordpress.com/2010/01/27/9-proven-techniques-to-win-the-lottery%e2%80%a6/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 05:48:05 +0000</pubDate>
		<dc:creator>Tech Centric Marketing</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Subject Lines]]></category>
		<category><![CDATA[cynical]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[MarketingProfs]]></category>
		<category><![CDATA[robustiest]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[thecynicalmarketer]]></category>

		<guid isPermaLink="false">http://techcentricmktg.wordpress.com/?p=98</guid>
		<description><![CDATA[Moral of this story - Create a product or service that solves a problem, one that people are willing to pay to solve. Then tell the simple truth about it in a credible and compelling manner, and in the places and channels that your target audience is already listening to.  This is the true proven technique that will increase your sales. <a href="http://techcentricmktg.wordpress.com/2010/01/27/9-proven-techniques-to-win-the-lottery%e2%80%a6/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcentricmktg.wordpress.com&amp;blog=10757603&amp;post=98&amp;subd=techcentricmktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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